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The Principles of Islamic Marketing, by Baker Ahmad Alserhan
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This work advances Islamic marketing as a new discipline. The book addresses the challenges facing marketers involved in business activities with and within Islamic communities as well as the needs of academic institutions keen on tapping the massive Islamic markets.
- Sales Rank: #3412977 in Books
- Brand: Brand: Gower
- Published on: 2011-07-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.00" w x .75" l, .0 pounds
- Binding: Hardcover
- 220 pages
- Used Book in Good Condition
About the Author
Dr Alserhan is the founding editor of the Journal of Islamic Marketing, the organizer and Chair of the Global Islamic Marketing Conference 2011, Dubai and 2012, Abu Dhabi. He is the CEO of the International Islamic Marketing Association. He is also an assistant Professor of Marketing, College of Business and Economics, United Arab Emirates University. He was previously Assistant Professor of Marketing & Management at Abu Dhabi University and Credit Specialist at Microsoft European Operation Center, Ireland.
Most helpful customer reviews
2 of 2 people found the following review helpful.
At last ... a book that deals with Islamic Marketing
By Dr. Ahmed Al-Nakeeb
We have been waiting for a long time for a book that deals with Islamic Marketing. This book is particularly valuable for lecturers who lecture courses in Marketing (undergraduate and postgraduate levels) in the Middle East region. The book is well balanced and provides new angles to look at marketing issues.
Dr. Ahmed Al-Nakeeb
0 of 0 people found the following review helpful.
A catalyst of an uncertain discipline
By Charles Chan
This book is so far to my knowledge the first attempt to discuss Islamic marketing as an emerging management discipline. It is revealing and refreshing to read and should have served as a good introduction to beginners and Non-Muslim readers within the framework of Islam. However, the author tried to cover all aspects of marketing but failed to tackle each of them adequately. Viewpoints presented are in general not convincing, and for marketing veterans, they would expect something much more sophisticated.
0 of 0 people found the following review helpful.
Basic View of Islamic Principles
By Kindle Customer
The text explains principles of Islam in the context of product, pricing and promotion, there is little concerning marketing management in Islamic countries. I was looking for a text that tied more to cultural dimensions; here it is lacking.
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