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Dynamic Supply Chain Alignment, by John Gattorna, Friends
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Just like the world financial system, but for different reasons, 21st-century corporations need a new business model for their enterprise supply chains. The old conventions no longer work in this new world of volatile and increasingly unpredictable demand and supply. The enterprise needs to become more 'connected' to its own parts, as well as its partners up and down the chains it participates in. So too, we need to embrace new ways of looking at customers to gain deeper, more insightful impressions of what they are telling us about the way they want to our buy products and services. Finally, these signals need converting into corresponding action, driven by the people in the business, leaders and staff alike, who are aligned to their customers' wishes. This is the world of dynamic supply chain alignment where, increasingly, supply chains are the business. In the follow-up to his hugely successful "Strategic Supply Chain Alignment", John Gattorna's "Dynamic Supply Chain Alignment", explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; at the same time aligning your suppliers, your partners and your customers. When more executives get to this stage of development the profits will flow more readily, and sustainability of performance will not be the same issue it is today. The way forward is right there in front of us; but, says John Gattoma, we must throw off old ways and embrace the new.
- Sales Rank: #3513016 in Books
- Published on: 2009-07-28
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.75" w x .75" l, 1.10 pounds
- Binding: Hardcover
- 440 pages
Review
'There is something for everyone... This is one of the best books I have read on supply chain, challenging theories and encouraging the reader to consider a broader, more flexible model. I enjoyed it and will be reading it again!' 'In summary, this book is a well-written collection of interesting and topical chapters...I would recommend that practitioners who have an interest in one or more of the topics buy and read this work as a sort of inspiration for their own practices... Overall, I enjoyed reading this book and especially the chapter on people powering supply chains...we should recognize Gattorna as one of the few early contributors adding to an emerging discussion on synergies and dynamics between HRM and SCM practices.' - Kim Sundtoft Hald, Human Resource Management --Jo Buchanan, Director of the Logistics Association of Australia, in MHD Supply Chain Solutions Magazine
'Dynamic Supply Chain Alignment. That is the magic formula that runs like a red thread through John Gattorna's latest book, where he demonstrates how there are four types of supply chains, based on four types of customer behavior... Eight of the chapters are written or co-written by John Gattorna himself. The others are written by individual authors, selected from both the industry and academia, which makes this book a perfect choice and valuable to both the professional, the practitioner and the researcher ...from an overall and holistic supply chain perspective it is one of the very best books I have read.' --Jan Husdal on husdal.com: a gateway to Supply Chain Risk Research
'I have the highest regard for John Gattorna and this title again compliments him as an acknowledged thought-leader in global supply chain management. The development of logistics from physical distribution to dynamic supply chain management is clearly visible in the many books he has authored and edited since the early 1980s and he fits well in the hall of fame of doyens in supply chain management. I strongly recommend that you add this book to your collection.' --Logistics and Supply Chain News, South Africa
About the Author
John Gattorna is one of the few people who have been continuously engaged in the evolution of supply chain thinking, from the early days of 'physical distribution management' (1975), through 'logistics management' (1980s/1990s), to the current 'supply chain management' era (1990s/2000s). Over the last 25 years, John has taught and researched at several universities around the world; consulted to many major multinational corporations; and published widely on the emerging subject of 'supply chains'. Indeed, John is generally regarded as one of the world's thought leaders in the supply chain management field, and is much sought after as a keynote speaker on the international conference circuit. Nowadays he holds visiting professorial posts in Australia and the UK, and continues his ground-breaking thought leadership, developing fundamentally new concepts designed to unravel the complexities inherent in the design and operation of contemporary enterprise supply chains.
Most helpful customer reviews
3 of 3 people found the following review helpful.
The supply chain of the future?
By Jan Husdal
Is Dynamic Supply Chain Alignment the ultimate formula for streamlining your supply chain for the utmost performance? That is the magic formula that runs like a red thread through John Gattorna's latest book, where he demonstrates how there are four types of supply chains, based on four types of customer behavior. This is a well-written and excellently illustrated book.
The book contains 28 chapters, written by 'John Gattorna and friends', and provides a number of case studies and theoretical discussions on the virtues of customer segmentation, and much of the book's value stems from a short `alignment insights' summary at the end of each chapter, highlighting the main issues of each chapter. A major plus of this book are the clear figures, all held in (more or less) the same style. Normally, with different authors, the figures and diagrams would be in different styles, but not here. That is why this book appears incredibly structured and cohesive from the first to the last page.
Dynamic Supply Chain Alignment picks up the notions presented in a previous book by John Gattorna, Living Supply Chains, where the four supply chain types are presented in-depth: Continuous Replenishment, Lean, Agile, Fully Flexible. Dynamic Supply Chain Alignment takes Living Supply Chains one step further. The key issue is to not make your supply chain one type only, but to keep it open-ended, such that the appropriate supply chain constellation can be matched to the according customer or supplier or product.
It is not a textbook that one reads from beginning to end, rather are the chapters like separate and closed episodes. That is what makes this book a fascinating read. Yes, they do complement and support each other, but they are also very different from each other. While some of the chapters do an excellent job in applying Gattorna's alignment model and supply chain configurations, other chapters appear to be struggling with the concept and - at best - cursory mention how important alignment is. That said, all chapters are well-founded and well worth reading.
Dynamic Supply Chain Alignment is an excellent book, although clearly more geared towards practice than towards research. Nonetheless, from an overall and holistic supply chain perspective it is one of the very best books I have read. My recommendation though would be to read (or at least browse through) Living Supply Chains first, and then Dynamic Supply Chain Alignment. While Dynamic Supply Chain Alignment can stand perfectly well on it's own it is best enjoyed together with Living Supply Chains.
0 of 0 people found the following review helpful.
A New Vision for Supply Chain Management
By Paul W. Bradley
Dynamic Supply Chain Alignment is one of the most innovative books in the field of logistics. It provides a new vision and business model to design optimal supply chains for competitive advantage. The theory is combined with a number of cutting edge case studies from global thought leaders in the industry. This book is highly recommended.
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