Free PDF Making the Connections: Using Internal Communication to Turn Strategy into Action, by Bill Quirke
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Making the Connections: Using Internal Communication to Turn Strategy into Action, by Bill Quirke
Free PDF Making the Connections: Using Internal Communication to Turn Strategy into Action, by Bill Quirke
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Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.
- Sales Rank: #688367 in Books
- Published on: 2008-06-28
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.75" w x 1.00" l, 1.80 pounds
- Binding: Paperback
- 384 pages
Review
'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.' Roger D'Aprix, Vice President, ROI Communication and author of "The Credible Company" "It is a very comprehensive book and covers the subject in great detail...the book constitutes good value for money and will be much sought after by communications professionals and senior leaders alike...' Gordon McNeil, ACQI, Quality Manager at AWE 'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.' Nico Jong, COM2KNOW Book Reviews Editor, August 2008 'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.' Economic Outlook and Business Review
About the Author
Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.
Most helpful customer reviews
1 of 1 people found the following review helpful.
mindset
By Vitaly Avvakumov
Clear explanations of the basic principles of communications. Very good book. Thick enough but quiet detailed.
Waiting for the release in russian language.
7 of 9 people found the following review helpful.
The orginal textbook!
By F Young
Most senior executives in Europe with the words "communication" in their titles have this book on their desks. It's crowded with practical and useful information. Although Bill, and his company Synopsis, speak and work in America quite a bit, many of the case studies are European. Arguably though, with people like Quirke working away at this relatively new discipline, Europe and the UK are ahead of the US and the Americas in strategic communication. This, and his other books, can also be ordered at synopsisonline dot com. Now that most of us have knocked every spare penny worth of waste out of our production cycle, getting employees to work smarter and better understand business strategy is a logical next step. Quirke's got it sorted.
1 of 1 people found the following review helpful.
Essential reading for all internal communicators
By Rodney Gray
This is a new edition of a highly popular book that many communicators have been raving about for the many years. It has been thoroughly rewritten with four new chapters and 80 more pages. This is not really a "how to do it" book. It is more an in depth "how to understand it" book, so internal communicators can work out for themselves how to "turn strategy into action".
A strength of the book is the first section (of three chapters over 100 pages) linking communication to organizational strategy. It painstakingly explains how business operates (including globally) and what communicators need to do to contribute to business success. The themes are familiar and include: stakeholders, planning, leadership, trust, innovation, communication as a process, information v communication, changing attitudes and behavior, measurement; as well as business issues such as brand, strategy, structure (including matrices and the corporate centre), and culture.
Part 2 (four chapters over 150 pages) covers "leading change": leadership and engagement, making change happen (including the richness of media), face-to-face communication, and communicating projects and initiatives.
Part 3 (three chapters over 100 pages) is on "pulling it together": planning and managing communication, a wonderful chapter on "repositioning the role of the internal communication function" (which Quirke believes is vital if communicators are to add value), and measurement.
Quirke has a vast knowledge of both business and communication and the content is solid and reasonably easy to read. There are half a dozen long, informative case studies (e.g. BMW, Starbucks). The writing style is quirky (e.g. "information can travel over wires, but communication happens between the ears", "clutter kills", "cycle, not cascade", and both cascades and managers "leak meaning"). There are some excellent diagrams although I would have liked more.
This book is great but not perfect. There is the odd spelling error and missing reference (e.g. a great Jack Welch paragraph). I could find no discussion of social media except a brief mention of blogging, nor any mention of communication with remote workers. Some statistics quoted probably apply only to the UK (e.g. MORI norms) and a knowledge of UK companies (e.g. Marks & Spencer, Sainsbury, Tesco) will help but is not critical to understanding.
Certainly if you don't have the first edition you should get this one, and read it carefully. But should you buy it if you have the first edition? The answer is probably "yes", if only to get the brilliant new section on the "roles" of communicators. In this Quirke expands on his earlier descriptions of the communication roles of post office, travel agent and consultant, to a new set: distributor, craftsman, technical advisor, consultant, and coach. Strongly recommended.
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