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Harnessing the Unicorn: How to Create Opportunity and Manage Risk, by Pat O'Reilly
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Written as fiction, but incorporating real-life case studies and helpful checklists, this book is designed for any project manager, change agent, team leader or systems and product developer who needs to identify and exploit opportunities and, at the same time, manage risk and uncertainty.
- Sales Rank: #7406112 in Books
- Brand: Brand: Gower Pub Co
- Published on: 1998-09
- Original language: English
- Dimensions: 9.25" h x 6.25" w x 1.00" l, 1.23 pounds
- Binding: Hardcover
- 249 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Recommended reading for every corporate executive!
By Lee Say Keng
First of all, the title is intriguing. When I read the subtitle, I was immediately attracted to this book.
I have always been very fascinated by the subject "opportunity management" and will scout for and pursue books, used and new, that touch on this subject. I am very keen to find out how different people recognise it, seize it, and deal with it in disparate environments.
When I read the inside jacket cover: "...is for any project manager, change agent, team leader, systems and product developer who needs to identify and exploit opportunities and, at the same time, to manage risk and uncertainty...", I knew I had found another good book on "opportunity management."
The author has spent 36 years in industry, first as a scientist, project manager, and R & D head, and for the past 16 years as a management consultant.
I must say he approached the subject very well, and he used a situational story in a corporate environment, involving a project executive (who is suffering from a daily diet of blame and shame for failed targets and missed deadlines; an irritating boss, irrational staff and irate customers; a job backlog, all of which are either emergencies, panics or mad crises - sound familiar?) and his mentor/colleague.
Written in a conversational style between the two, it is interspersed with real-world problem cases and helpful checklists. Frankly, I did not enjoy the "story-line". I thought it was quite boring to some extent. In fact, I did not even finish reading the whole story.
However, I just browsed through some 250 pages quickly and randomly, but noted down all the key points highlighted in bold print, and perused the summary at the end of every chapter, and also the consolidating summary at the end of the book. As a fast reader, I was more interested in the author's personal and/or professional experiences, and what his book can offer me in terms of learning points.
In a nutshell, I have not been disappointed.
In our fast-paced, rapidly-changing and constantly demanding world, this book offers refreshing insights about opportunity - and risk - management. I like particularly the author's specific categorisation of opportunities: copycat, windfall, hidden and imagineered opportunities, and his practical strategies for dealing with each of them. His perspectives about risk management are also very illuminating. The checklists offered by the author are very helpful and also very useful. I would recommend this book to every corporate executive, who wants to learn how to spot, to create and to manage opportunities in a high-risk, change-oriented environment.
I rank this absorbing book in the same genre as Art Turock's 'Invent Business Opportunties'; Edward de Bono's 'Opportunities'; Michel Robert's 'The Innovation Formula' & Peter Drucker's 'Innovation & Entrepreneurship'.
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