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Grass Roots Leaders: The BrainSmart Revolution in Business, by Tony Buzan, Tony Dottino
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Grass Roots Leaders galvanizes the emotional enthusiasm of the workforce and taps the wealth of their brain power to create an engine of innovation that ripples through the organization from the bottom up and powers it forward. Tony Buzan, Tony Dottino and Richard Israel pick up a theme they first introduced nearly a decade ago in The Brain Smart Leader and document a way of fundamentally changing the perspective and behaviour of leaders and employees in your organization. Their approach shows how to: * use the brain's capacity for solving problems and implementing innovative plans to make the organization's vision a reality; * adopt a three-speed technique - first gear to slow down and allow new learning or support for difficult transition periods. Second gear shifts up to a productive work outcome, and then third gear revs up to champion innovation and change; * apply a series of proven models for dealing with information overload, making the best use of scarce resources, such as time, and keeping sight of successful outcomes as they are developed. The book accurately captures the current state of thinking in organizations, as well as the latest research on how our brains work, to deliver a radical blueprint for how organizations need to change to survive and what this means to their managers and to their employees. If you are a leader who longs to use the grass roots intellectual capital in your organization but, given the quantity of meetings, e-mail, crises and reorganizations, you simply haven't had the time, this book is for you. And if you are an employee who is sick and tired of daily stress, bad planning and poorly thought-through changes and implementations, customer complaints but no improvements, this book is for you, too. A Brain Smart Revolution in Business starts with one person. You.
- Sales Rank: #1685649 in Books
- Brand: Brand: Gower Publishing Company
- Published on: 2007-08-28
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.75" w x .50" l, 1.32 pounds
- Binding: Hardcover
- 258 pages
- Used Book in Good Condition
Review
'Businesses are proclaiming the need for employees to 'work smarter', this book provides a practical roadmap in how to do that.'
Larry Hupman IT Consultant, Plexent
'Do not confuse activity for results! This book spells out the difference between wasteful busy work and brain smart thinking that gets you to bottom line results.'
Dick Tibbits, VP of People Florida Hospital and author of Forgive To Live
'Grass Roots Leader delivers the essence of a comprehensive quality program without the unnecessary overhead. It gets the people most impacted by change involved early and committed to achieving measurable results.' --Ron Glickman - Senior Vice President, Global Quality Processes and Integration, UTi
'My vision for Celebration Health is that every employee will bring passion, energy and the benefit of their personal experience to work with them every day. In this way we will truly make a difference for our patients. Grass Roots Leaders provides the knowledge, skills and tools to make this a reality.' --Monica Reed MD, CEO, Florida Hospital Celebration Hospital and author of the CREATION Health Breakthrough
'The concepts and practices in this book are transformative. They can turn your workforce into a powerhouse of innovation, excitement and achievement that delivers tangible results over and over again.' --Marshall Tarley, Director of Leadership Development, ASCAP
From the Back Cover
Grass Roots Leaders galvanizes the emotional enthusiasm of the workforce and taps the wealth of their brain power to create an engine of innovation that ripples through the organization from the bottom up and powers it forward.
Tony Buzan, Tony Dottino and Richard Israel pick up a theme they first introduced nearly a decade ago in The Brain Smart Leader and document a way of fundamentally changing the perspective and behaviour of leaders and employees in your organization.
Their approach shows how to:
* use the brain's capacity for solving problems and implementing innovative plans to make the organization's vision a reality;
* adopt a three-speed technique - first gear to slow down and allow new learning or support for difficult transition periods. Second gear shifts up to a productive work outcome, and then third gear revs up to champion innovation and change;
* apply a series of proven models for dealing with information overload, making the best use of scarce resources, such as time, and keeping sight of successful outcomes as they are developed.
The book accurately captures the current state of thinking in organizations, as well as the latest research on how our brains work, to deliver a radical blueprint for how organizations need to change to survive and what this means to their managers and to their employees.
If you are a leader who longs to use the grass roots intellectual capital in your organization but, given the quantity of meetings, e-mail, crises and reorganizations, you simply haven't had the time, this book is for you.
And if you are an employee who is sick and tired of daily stress, bad planning and poorly thought-through changes and implementations, customer complaints but no improvements, this book is for you, too.
A Brain Smart Revolution in Business starts with one person.
You.
About the Author
Tony Buzan - the originator of Mind Mapping® - is the world's foremost writer, broadcaster and lecturer on mental effectiveness. His numerous books have achieved massive success in more than 50 countries and in 20 languages; Use Your Head alone has sold over one million copies. He is much in demand as an adviser to corporate and government leaders worldwide. Tony Dottino, in the course of a distinguished career with IBM received numerous prestigious awards including the Chairman's Award for Management Excellence and the President's Award for Innovation and Teaching Excellence. He is now President of the New Rochelle-based Dottino Consulting Group, and was one of the early pioneers that created Six Sigma and that Malcolm Baldridge Program that has shaped the fabric of executive leadership over the last 20 years. He has taken the essence of these and created a new program that utilizes the prowess of the workforce to generate amazing results. Richard Israel has integrated leading-edge brain research with his sales and marketing experience to create a sales model that consistently achieves outstanding results. Richard’s books include Brain Sell, Sales Genius, BrainSmart Leader, SuperSellf, The Vision, How to Think Creatively, and Your Mind at Work. His work has been acclaimed by international media, including Business Week, Success Magazine, South China Morning Post, The Miami Herald and The New York Sunday Times. He is a popular speaker at business and training conferences around the world and appears frequently on television and radio shows.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Well-packaged fluff
By Faolan
Is your life a mess? Are you stuck in a rut? Do you find it difficult to believe in success? Is "positive thinking" a new concept for you? If so, then this book could provide just enough of a charge to jumpstart you into change. It could also lead you to reflect on your job, workplace, and methods - if you've never done that before - and a bit of perspective is always a good thing.
However, if you are a little more discriminating, then I advise you to steer clear. All in all, this is basically a sales pitch for the authors' product: their formulas (debatably original - but unquestionably trademarked), their other books and - if you happen to be a big company executive with money to burn - their lectures, courses and workshops. As all promotional literature, it does not really encourage readers to think; questions are posed only to be promptly answered, and reality tends to be black and white. The book relies heavily on catchy phrases, techno-talk, pseudo-science and glowing testimonials, while scrupulously avoiding any mention of possible doubts and criticisms - not to mention other methods, which, in this ambience, are viewed as competing products, not possible alternatives for intelectual exploration (for instance, you might be left with the impression that the field of graphic organizers begins and ends with Mind Maps...).
And if you're thinking of buying it because you're interested in "leading edge brain research" then I can tell you very firmly right now - DON'T. There is about as much "brain research" in this book as there is "fragrance of spring" in air freshener. No surprise, really, seeing as the science part is courtesy of mr Tony Buzan, the (arduously) self-promoted pseudo-expert on the brain. Now the sum total of what Buzan knows about brain science would fit into a very slim brochure indeed, judging by this and his other books (and much of it is rather dated, too - think 60-ties and 70-ties). What you really get, therefore, is very basic psychology with a lingering New Age flavor (our unlimited potential, positive thinking, affirmations and even a very, very delicate reference to synchronicity). This material is sanitized and "mainstreamized" by scientific jargon (it's never "the mind", for instance, but always "the brain") and a few naive (and sometimes quite misleading) inferences drawn
from basic neurological facts.
To be fair, there are some good, common-sense observations here, and a few pieces of useful advice. But all of these you can find elsewhere - and they are likely to be presented more clearly, honestly, comprehensively, and without self-congratulatory fanfare. Heck, some might even come free! Have you ever heard that "a smile is better than a frown"? Or that "a picture is worth a thousand words"? Well, these seem to be among these authors' "ground-breaking" discoveries - while the "revolutionary success formula", TEFCAS, is little more than a variation on the old theme "if at first you don't suceed, try, try, try again", with the added suggestion that before "trying again" it is useful to reflect on your mistakes and make necessary adjustments (Thank God for Tony Buzan! We would never have thought of THAT on our own....).
My conclusion? If you want to do your brain a real favor..... try some deep breathing exercises instead!
7 of 8 people found the following review helpful.
It is not enough to do your best; you must know what to do, and then do your best.
By Root Cause Practitioner
W. Edwards Deming once said, "It is not enough to do your best; you must know what to do, and then do your best."
So how does one determine what she/he must know before doing one's best? There are a number of techniques, methodologies, certification programs in the market place today. All have value. Unfortunately, by design, they are exclusive requiring "experts" to be added who are not part of the existing process. These approaches assume that the majority of people implementing the process are not the experts, at least not until they join with an exclusive team or department. "Grass Roots Leaders, the brainsmart revolution in business" is an inclusive, practical, systematic approach that empowers the true experts on the front lines and their immediate managers to connect with senior management. It sparks a cultural shift that is both innovative and revolutionary.
This book is a terrific follow-up to "The Brainsmart Leader" providing practical examples of actual transformations that have occurred since the book was first released. It provides further illumination, clarification and practical examples in how anyone in an organization can become an agent and leader in innovation where she/he is now.
It is one of those books that will require you to read, absorb, reflect, experiment more than once. Because the components are broken down to a simplified level, you will find that the meaning of some the concepts will wash over you and you will need to go back again and again.
If you have never been exposed to mind mapping, chapter four is essential for you. Read it and then run, don't walk to getting more exposure and practice using this technique. For me, mind mapping was as revolutionary as when I was first introduced to spreadsheets and word processing 25 years ago. It changes and streamlines the way one views gathering and presenting information in condensed meaningful components.
Chapters three, six, seven and ten for me in particular are resources I keep at the ready for explanation and clarification. It is amazing to me that so much is packaged for only 25 U.S. dollars.
Finally, if you have a chance to participate in one of Tony Dottino's three day workshops, do it. If you are like me, you will find it frustrating, exasperating, illuminating, liberating and yes revolutionary. It does bring a systematic approach to understanding the drivers of process design, improvement and a proven method for joining management to the experts on the front line. Join the revolution and become a grass roots leader for your business, peers, customers and yourself.
4 of 5 people found the following review helpful.
Unleash the Brain Power of Your Workforce
By mapper
Grass Roots Leaders (GRL) is based on the premise that the people closest to the day-to-day work in your company are in the best position to both identify opportunities for improvement; and then implement change with the support of their managers. It is not the typical top-down, flavor of the month mandate for business process improvement that is rolled out by many large consulting firms.
Chapter 4, Creativity at the Grass Roots, provides an excellent explanation on how mindmapping is used to help individuals tap their visual thinking power for making powerful and logical presentations.
This book provides practical guidance for starting a grass roots revolution at any organization. As a client of the authors, I have personally witnessed the successful application of these leadership principles on hundreds of projects. A number of these case studies are included in the text. GRL is the only self-sustaining program on the market that uses basic left/right brain principles (see Chapter 6) to help people solve and roll-out solutions to business problems. In one case, the authors' approach helped an individual to completely turn around his life (See pages 118 to 119, Profile: What Happened to Charlie).
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